Tag - sales

Customer Aligned Selling Customer Aligned Selling is focuses on aligning your sales process with how the customer wants to buy. It includes understanding how they think, understanding and adjusting to where they are in the buying process. Customer Aligned Sellling is being a buyer’s agent helping them through the buying process, not selling. Customer Aligned …

Is your selling strategy based upon building solid relationships through the sales rep’s likeability factor? If so, you are getting a declining return on the sales rep’s ability to get new business or even maintain existing customers. Most sales reps are very high in the red or relationship quadrant. (Whole Brain Thinking) (Herrmann) They have good people skills …

11 Ways to Build Trust In the last blog I talked about how building trust reduces objections. I will now cover 11 ways you can build trust with your prospective clients. With trust, you want to demonstrate three key traits: Empathy, Credibility and Competency.. Empathy = the action of understanding, being aware of, being sensitive to, …

Reducing Objections Through Building Trust Howard Stevens writes in the book Achieve Sales Excellence that there are 4 key criteria buyers use when deciding to make a buying decision and the percentage weight given in that buying decision. Those are: 1) Sales Rep’s Competence – the ability to build trust and add value – 39% of the …

No Questions – No Sale – Improving the closing ratio Jill Konrath makes a great point in her latest blog about sabotaging the sale by not asking enough questions. sabotaging the sale A good sales rep relates the product or service features to true business situations. If you are quick to answer the customer’s problem before …

Sometimes, you only get one chance to get it right. Ask Minnesota Viking Blair Walsh. Or David Hasselhoff, who tried to parlay a successful career in Hollywood into a career as a singer. And then there are the marketers behind “New Coke.” They all found out how important it is to get it right when …

It’s been said that opposites attract, and Hollywood has certainly provided society with myriad mismatches of two people with vastly different personalities and styles who have gotten along swimmingly: Laverne and Shirley, Oscar and Felix, Lady Gaga and Tony Bennett… just to name a few. These pairings have proven to be entirely entertaining… and exceedingly …

Joe Girard is the greatest salesperson to have ever walked a car dealership’s lot. During his illustrious 14-year career, he sold more than 13,000 automobiles, including 18 in one day, 174 in one month and a whopping 1,425 in a single year. His feats have been chronicled in several books, including the Guinness Book of …