Archives - November 2018

30
Nov

How To Engage Your Customer’s Imagination To Win Sales

In the book, Resolved: 13 Resolutions for Life, author Orrin Woodward explains that the brain engages about 2 million neurons when discussing something, but engages 400 million neurons when imagining something.  Furthermore, when a person imagines something, the brain sees what it imagines as reality.  You can bet the farm this will increase the odds …

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14
Nov

The Most Critical Sales Skill And How To Develop It

I talk and write a lot about ways to increase value to the customer during the sales process.  One of the most critical ways to do this is also one of the most overlooked ways:  being a good listener.  Developing good listening skills is key to winning sales. Being a good listener is essential to …

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