Archives - June 2018

We’ve all heard the Golden Rule of Business: “He who has the gold makes the rules.”  That’s especially true in sales!  Your customers have the gold you’re after, so you must play by their rules. To do so, you must also apply the Platinum Rule: “Do unto others as they would have you do to …

Many sales managers have become frustrated with sales training programs and have largely given up on pursuing training for their reps.  They have paid thousands of dollars for training in the past and received little or no return on that investment. Unfortunately, instead of trying to find the root causes behind why the training didn’t …