Archives - September 2016

Understanding Key Business Risk issues As a sales rep, you should be well versed in general business issues. Understanding risk issues from a business owner’s perspective enables you to talk at a much higher level about the impact of your product or solution on the business versus just talking features and benefits. To understand risk …

Revenue, Expenses and Risk In all business purchases, there are 3 main business drivers that business owners and managers have as their core. The last 2 blogs I dealt with revenue and expenses. This one is on risk. There are two types of risk – general business risk and risk in the buying decision. General …