Archives - October 2015

It has been reported that more than 65 percent of all organizations have agreed-upon business strategies. That’s impressive when you consider how many startups, sole proprietor shops and at-home businesses there are across the U.S. Unfortunately, what happens after the strategies are developed isn’t as impressive. According to a column in Forbes, only 14 percent …

Is your selling strategy based upon building solid relationships through the sales rep’s likeability factor? If so, you are getting a declining return on the sales rep’s ability to get new business or even maintain existing customers. Most sales reps are very high in the red or relationship quadrant. (Whole Brain Thinking) (Herrmann) They have good people skills …

In 21st century, a sales strategy that focuses on selling something versus helping the customer buy is just plain outdated. People are sick and tired of being sold to, but…. everyone still likes to buy. Most marketing departments are still trying to generate leads through promotion of their products and services, i.e. features and benefits, …