Tag - product demos

During a sales call or demo, it is easy to be very product-focused.  After all, the product is what you’re there to talk about, right? In my last post, I talked about why focusing on your product or service during a sales call is the #1 mistake you can make.  Your customer wants your conversations …

During a sales call or demo, it is easy to be very product-focused.  After all, the product is what you’re there to talk about, right? As sales reps, we tend to focus on the product because that’s where our comfort zone is.  We talk about our products every day.  We know them inside and out. …