This blog is based upon a blog I wrote several years ago on Why bother with Christmas. It is worth reading again.
Last night we watched the Grinch That Stole Christmas which is one of my favorite Christmas stories. The Grinch hated Christmas for he thought it was all commercial and no real meaning. Do you have that perspective related to Christmas? Do you have the perspective with life in general, that there is not a real meaning?
Well, when the Grinch stole Christmas and Christmas still came, he knew that Christmas was “so much more than what can be bought in a store”. His heart grew three times as big and he saved the slay, returned the toys and even “got to carve the roast beast.” The Grinch had found purpose.
Too many times we lose perspective because we have lost purpose. Simon Sinek in his famous TED talk says that you must begin what you do with a purpose or begin with “Why?”, not “What or How”. Beginning with “Why” gives you purpose.
If you are engaged in sales and your “Why” is just to make another dollar, then you will lose your mojo in winning customers over. They will begin to sense that your drive is all about you and not about them. Without a true purpose in Christmas, the holiday becomes trivial, “noise, noise, noise” as the Grinch said. Without purpose of wanting to help your customers be better, your sales efforts become self-centered and lose purpose.
Christmas can be confusing
With all the many messages you hear at Christmas time, it can be very confusing. Is Christmas about shopping? Is Christmas about parties and friends? Is Christmas about family? Is Christmas about church? Is Christmas about the baby Christ child? As Charlie Brown asked in the famous Christmas Special “Can anyone tell me what Christmas is really about?!” Linus tells him from the story in Luke 2 that it is about the birth of Jesus who was the foretold Christ.
So, as you go through this Christmas season and you are sharing the holiday message, what message will you share?
Do you know the real Christmas story. If not, take time to read it in Luke 2 and ask yourself “Do I believe this story as true?” If you do, it can and will change your life for the better. If not, I encourage you to investigate your skepticism.
In sales, many times we don’t make a sale because the prospect is to skeptical and they are not willing to truly listen or investigate all the benefits they will achieve from buying your product. When it comes to looking at the Luke 2 story, are you that skeptical prospect who refuses to embrace the truth of the story? I hope not.
If you want to discuss this topic with me, please reach out. I love to share more of how I believed the story of Christmas and how it has improved my life, given me purpose, hope, energy and helped me through many adversities.