Blog

12
Sep

7 Rules Your Customers Expect You To Follow

In his book, Achieve Sales Excellence, author Howard Stevens set forth “The Seven Rules of the Customer.”  These seven rules emerged from comments recorded in over 80,000 interviews his company conducted as part of a fourteen-year study of 7,500 sales reps from 2,500 companies.   One of the things study participants – all of whom …

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14
Jun

The #1 Question That Drives Sales

According to a 2015 Salesforce.com study, 82% of sellers are out of sync with their customers.  In my experience, the most probable cause of this is that there are a lot of salespeople who are using outdated sales techniques based on an approach to selling that does not work in today’s environment. Until the 1990s, …

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10
May

Improve Engagement by Increasing Trust

Steven M Covey in the book The Speed of Trust states that companies that have high trust outperform low trust companies by as much as 286%. To get that level of performance, the employees are fully engaged. What does trust have to do with engagement? Everything! Trust is the foundation from which everyone builds relationships. According …

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